Roadshows

Roadshows are a great way to spread the word in an in-person, interactive format and reach those you may not have been able to otherwise. Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking. Roadshows are the ultimate field events for a company to allow its sales teams to directly intercept and interact with customers and give a clear picture of your brand's strengths, weaknesses and market penetration potential. Nowadays such events are a primary part for launching and promoting a new product.